July 19, 2021

20 Benefits of Email Marketing

Written by:
Kaustubh Parate

As a growing businessman, you don't want to spend a lot on marketing because you can afford to pay the limited capital available to you on advertising and promotion. Thus, your search for the best marketing channel is pocket-friendly and high on ROI, and therefore you land on Email marketing. Not only ROI but email marketing also allows businesses to make bonds with their customers and help to nurture the bond throughout the customer journey. Right from communicating with leads to retaining the existing customer, email marketing is a multi-dimensional solution for all businesses who want to grow exponentially. 

Without further adieu, let's deep dive into the benefits of Email marketing.










  1. Customer-oriented marketing: You want to promote those products to the customers which they like. No customer would like to receive the email regarding any product which they have never looked for. Thus email marketing allows businesses to make different email lists of people according to their choices and inclinations towards a specific set of products. You can create customer segments and pitch the correct product to them through email marketing.
  2. Build credibility: If you start just sending random promotion emails to your customers, they will simply unsubscribe to you. You need to build a bond with them. As soon as they sign up for your services, you as a business need to make him familiar with your products and services and how it is going to help the customers. Email marketing is not just a tool but a process of marketing. You can just pitch the product to customers without building your value and credibility.
  3. Project yourself as a brand: Regardless of the scale of your business, you can be a brand. A company dedicated to providing valuable content to the customers and working consistently towards improving the quality of service will always be recognized as a brand by their customer. Email marketing does the same; you can categorize the content for your customers and always thrive to work for better service quality. 
  4. Increases sales: The conversion rate in email marketing is comparatively high because it is customer-oriented marketing. Product and services are being promoted only to those customers who have shown interest in it. Also clear call to action and service and product information helps the customer to make decisions much quicker.
  5. Helps to make bonds with customers: As soon as a customer signs up for the service, they start receiving the email from the company. Email helps them from the beginning, makes them aware about the company's offerings and how it will benefit them. Customers start to learn a lot of new things about the company and their offerings. Even promotional email and product suggestions help the customer guide the customers to decide which product best suits their requirements. 
  6. Helps to do better than previous: Email marketing tools allow the business to analyze the performance of previous emails. You can determine whether previous emails have performed better or not using click-through rate, opening rate, etc. Also, you can choose which factors have helped the email to perform better.
  7. Increased website traffic: Simple and easy-to-understand email with a clear call to action encourages customers to visit your website and check the deal. The most fantastic thing about it is that you can connect with the customer so quickly, making email marketing one of the best marketing channels.
  8. Make most from your time and budget: Time and budget are the most crucial business expenditures. Especially if you are a small or growing business, you need to spend these things very wisely. As we already discussed, email marketing is the most promising and profitable email marketing channel, and moreover, businesses don't need to spend much time applying it in their business. Email automation tools make this whole process very easy and time saving.
  9. Helps to grow you as a business: When you start any business, your main objective is to become profitable and establish yourself as a market leader. Email marketing assists you in this whole process, starting from nurturing the leads to making your existing customers upgrade their subscriptions. Email marketing campaigns help to communicate value or your business and offerings directly to the consumers. Let it be newsletters, offers, sales, user guide or product suggestions, if your content is valuable then customers will definitely like to have a look at it. 
  10. Rewarding the customers: Once you start specially treating your customer, they start expecting rewards and offers in exchange. You must sense the opportunity and surprise them with special offers and discounts. Once the customer starts enjoying your service and feels rewarded, they also start paying more attention to your emails. This way the bond becomes stronger, which helps the business to grow. This is a good business practice to keep your customer satisfied with your service.
  11. Improves communication: Email marketing helps the business to set the communication channel between you and your customers. Regular updates regarding offers, sale, product launch and newsletter allows customers to know about your business activities. A properly designed email marketing campaign takes care of customer expectations by sensing their needs and demands. Also, it acts as a good platform for two-way communication through social media handles or even by emails.
  12. Customer assistance: Once you let your customers know that you can be contacted through email or telephonic contact for any query and technical assistance, customers feel confident that your service is trusted and reliable. Moreover, customer assistance plays a pivotal role in building brand loyalty. 
  13. Increased reach: Your prospects and leads can be reached both via smartphones and on PCs, so devices are not restricted anymore, increasing the reach of your email. This eventually results in an increased opening rate and an increase in the business.
  14. Time-saving: As an entrepreneur, you must be really occupied and if you are thinking about how you are going to send each and every email by yourself, then sit back and don't worry. You don't have to send each and every message manually. Just make a proper plan regarding an email marketing campaign, then design all the email flow. Once you finalize all the emails, use any email automation tool, feed all the emails, and schedule all the mails. Your emails will be delivered automatically. This is really time-saving and reduces your efforts.
  15. Adds professionalism to your business: Emails look really very professional, even if you are a growing business, email projects as if you are an established brand and really enhances your face value. It's really very amazing how emails can prove to be a gamechanger for your business. As soon as customers receive any exciting email with value and offers for them, they can resist opening it. 
  16. Personalized emails: Emails can be highly personalized, advanced email marketing tools can be utilized to make emails personalized. You can call your customers by their name, make custom offers for them which really encourages customers to open email. This results in an increased click-through rate and conversion rate.
  17. Immediate results: Email marketing is a customer-oriented marketing campaign designed for a targeted audience. Only those people receive email and product recommendations interested in buying it, so click-through rate and conversion rate are always high in such marketing campaigns. 
  18. Generate more leads: Every person who signs ups for your service is not going to become your paid customer, but the probability of it happening increases in email marketing. You get a practical chance to turn any lead or prospect into a paid customer, it's up to you how you use your influencing capabilities to make it happen.
  19. Increases your business value: Initially, when you start sending emails to your prospects, the degree of paying attention will be very less, as soon as you start building the bond between you and start pitching relevant products and related offers, your customers start recognizing you as a valuable brand. When your customer feels rewarded with your service, your business value increases exponentially.
  20. Always fetches profit: Even if you don't get immediate results, constant efforts of attracting customers and providing value to them via delivering quality products and services, daily newsletters, Monthly discounts, and sales is going to pay you off one day. If your offering is precious and worth customer's attention, then an email marketing campaign is going to be profitable to you.


As a growing businessman, you don't want to spend a lot on marketing because you can afford to pay the limited capital available to you on advertising and promotion. Thus, your search for the best marketing channel is pocket-friendly and high on ROI, and therefore you land on Email marketing. Not only ROI but email marketing also allows businesses to make bonds with their customers and help to nurture the bond throughout the customer journey. Right from communicating with leads to retaining the existing customer, email marketing is a multi-dimensional solution for all businesses who want to grow exponentially. 

Without further adieu, let's deep dive into the benefits of Email marketing.










  1. Customer-oriented marketing: You want to promote those products to the customers which they like. No customer would like to receive the email regarding any product which they have never looked for. Thus email marketing allows businesses to make different email lists of people according to their choices and inclinations towards a specific set of products. You can create customer segments and pitch the correct product to them through email marketing.
  2. Build credibility: If you start just sending random promotion emails to your customers, they will simply unsubscribe to you. You need to build a bond with them. As soon as they sign up for your services, you as a business need to make him familiar with your products and services and how it is going to help the customers. Email marketing is not just a tool but a process of marketing. You can just pitch the product to customers without building your value and credibility.
  3. Project yourself as a brand: Regardless of the scale of your business, you can be a brand. A company dedicated to providing valuable content to the customers and working consistently towards improving the quality of service will always be recognized as a brand by their customer. Email marketing does the same; you can categorize the content for your customers and always thrive to work for better service quality. 
  4. Increases sales: The conversion rate in email marketing is comparatively high because it is customer-oriented marketing. Product and services are being promoted only to those customers who have shown interest in it. Also clear call to action and service and product information helps the customer to make decisions much quicker.
  5. Helps to make bonds with customers: As soon as a customer signs up for the service, they start receiving the email from the company. Email helps them from the beginning, makes them aware about the company's offerings and how it will benefit them. Customers start to learn a lot of new things about the company and their offerings. Even promotional email and product suggestions help the customer guide the customers to decide which product best suits their requirements. 
  6. Helps to do better than previous: Email marketing tools allow the business to analyze the performance of previous emails. You can determine whether previous emails have performed better or not using click-through rate, opening rate, etc. Also, you can choose which factors have helped the email to perform better.
  7. Increased website traffic: Simple and easy-to-understand email with a clear call to action encourages customers to visit your website and check the deal. The most fantastic thing about it is that you can connect with the customer so quickly, making email marketing one of the best marketing channels.
  8. Make most from your time and budget: Time and budget are the most crucial business expenditures. Especially if you are a small or growing business, you need to spend these things very wisely. As we already discussed, email marketing is the most promising and profitable email marketing channel, and moreover, businesses don't need to spend much time applying it in their business. Email automation tools make this whole process very easy and time saving.
  9. Helps to grow you as a business: When you start any business, your main objective is to become profitable and establish yourself as a market leader. Email marketing assists you in this whole process, starting from nurturing the leads to making your existing customers upgrade their subscriptions. Email marketing campaigns help to communicate value or your business and offerings directly to the consumers. Let it be newsletters, offers, sales, user guide or product suggestions, if your content is valuable then customers will definitely like to have a look at it. 
  10. Rewarding the customers: Once you start specially treating your customer, they start expecting rewards and offers in exchange. You must sense the opportunity and surprise them with special offers and discounts. Once the customer starts enjoying your service and feels rewarded, they also start paying more attention to your emails. This way the bond becomes stronger, which helps the business to grow. This is a good business practice to keep your customer satisfied with your service.
  11. Improves communication: Email marketing helps the business to set the communication channel between you and your customers. Regular updates regarding offers, sale, product launch and newsletter allows customers to know about your business activities. A properly designed email marketing campaign takes care of customer expectations by sensing their needs and demands. Also, it acts as a good platform for two-way communication through social media handles or even by emails.
  12. Customer assistance: Once you let your customers know that you can be contacted through email or telephonic contact for any query and technical assistance, customers feel confident that your service is trusted and reliable. Moreover, customer assistance plays a pivotal role in building brand loyalty. 
  13. Increased reach: Your prospects and leads can be reached both via smartphones and on PCs, so devices are not restricted anymore, increasing the reach of your email. This eventually results in an increased opening rate and an increase in the business.
  14. Time-saving: As an entrepreneur, you must be really occupied and if you are thinking about how you are going to send each and every email by yourself, then sit back and don't worry. You don't have to send each and every message manually. Just make a proper plan regarding an email marketing campaign, then design all the email flow. Once you finalize all the emails, use any email automation tool, feed all the emails, and schedule all the mails. Your emails will be delivered automatically. This is really time-saving and reduces your efforts.
  15. Adds professionalism to your business: Emails look really very professional, even if you are a growing business, email projects as if you are an established brand and really enhances your face value. It's really very amazing how emails can prove to be a gamechanger for your business. As soon as customers receive any exciting email with value and offers for them, they can resist opening it. 
  16. Personalized emails: Emails can be highly personalized, advanced email marketing tools can be utilized to make emails personalized. You can call your customers by their name, make custom offers for them which really encourages customers to open email. This results in an increased click-through rate and conversion rate.
  17. Immediate results: Email marketing is a customer-oriented marketing campaign designed for a targeted audience. Only those people receive email and product recommendations interested in buying it, so click-through rate and conversion rate are always high in such marketing campaigns. 
  18. Generate more leads: Every person who signs ups for your service is not going to become your paid customer, but the probability of it happening increases in email marketing. You get a practical chance to turn any lead or prospect into a paid customer, it's up to you how you use your influencing capabilities to make it happen.
  19. Increases your business value: Initially, when you start sending emails to your prospects, the degree of paying attention will be very less, as soon as you start building the bond between you and start pitching relevant products and related offers, your customers start recognizing you as a valuable brand. When your customer feels rewarded with your service, your business value increases exponentially.
  20. Always fetches profit: Even if you don't get immediate results, constant efforts of attracting customers and providing value to them via delivering quality products and services, daily newsletters, Monthly discounts, and sales is going to pay you off one day. If your offering is precious and worth customer's attention, then an email marketing campaign is going to be profitable to you.


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