September 22, 2021

An Ultimate Guide for sending Sales Emails

Written by:
Shruti Handa

Open or not? This is the fundamental question that runs in a user's mind when s/he goes through their email inbox. We receive various emails every day, and it is sometimes tough to understand which one we should open and which one we should not?

Being a business owner, you definitely want your prospects to answer the Open or not? Question as OPEN! Because if they open your email, there are chances that they will turn into a potential customer if the email was of value to them. 


How to Write a Sales Email That Gets Responses From Leads

If the users are not opening your emails, The deal will be considered as a dead one even before its start. The users didn't go through the email content which means they don't know how much value you will be provided to them through your products or services. They don't even know about your company either! Regardless of what kind of sales strategy you are implementing to increase your overall revenue, a sale usually begins with an email.


But how will you get your sales email recipients to open it and respond to your messages? We'll go over how to write and send a practical and interactive sales email so that your recipients do precisely what you want them to.


The first question that arises in our minds before starting the discussion is How to write a sales email? Let us have a brief discussion on that topic!


  • Subject Line of Sales Email


Keep the subject line of your sales email short and captivating. The subject line plays an essential role in increasing the open rate of your emails. A user goes through the subject line first when the email arrives in their inbox. An effective and interactive subject line can get the users to click on the mail and go through the content. Remember that your main goal is to spark the interest of the user rather than sounding like a sales representative of a company. 


In addition, ensure that you are not using any spammy words in your sales email subject lines.


  • Opening Line of Sales Email


Never start your sales email opening line with your introduction. Instead of this, try to use something impactful in the opening lines by starting a conversation with the reader of the email.


  • Body of the Sales Email


The body of your sales email must have such content that is of utmost value to the readers. At the same time, highlight a pain point and do your best to personalize it to their situation. Try to build a connection of your potential customers with the business. The body of the email is also an excellent place to include evidence and social proof of your business in the form of statistics, case studies, and exclusive content.


  • Closing Line of Sales Email


A strong closing line for your email suggests that you have provided the readers of your email with a clear path to act on. Ending the mail with a short or a clear and concise call-to-action increases the chances of a response from the email reader.


  • Email Signature


Reframe your thinking by considering your email signature to be a personal high-converting landing page for your business. It must include the basics, such as name, company, and contact information, but also consider what else you can have, such as any social proof, rewards, or links to the relevant content on your website, and anything else that demonstrates the credibility of your business and builds rapport.


I hope that these points will definitely help you in designing more effective and efficient sales emails to increase the number of potential customers for your business and thereby an increased revenue.

Now, let us have a look at some sales email templates that you can consider while implementing the sales campaigns for your business.


  • Making a Sales Introduction


If you are targeting new prospects into your business, provide them a reason to have a conversation with you. Mentioning their goals and demonstrating that you did your research is frequently enough to provoke a buyer's interest.


  • If someone visits your website


You know the prospect is at least interested in your solution based on their browsing behavior. Position yourself in the email as a trusted advisor who can guide them through the decision-making process and answer questions as they arise if you want to capitalize on that interest.


  • If the prospect is unaware about your brand


The first email is very important that you will be sending to unknown prospects. This email is going to help the prospect in understanding your company and getting an overview about it while showing off your knowledge for their organisation.


  • If you had a call with the prospect or you tried calling them


Use the nice email underneath to strengthen the voice message you just left. Because voice messages are all too quickly removed or neglected, following up is necessary to guarantee you receive a response.


  • Solving the problem of prospect


Featuring a relevant problem, discussing a relevant positive story, and making a simple offer gets right to the point, which could be a welcome change from the awkward efforts to establish mutual connections and interests.


  • Mutual Connections


A sales email design that prioritises a mutual connection can actually reduce the purchaser's guard faster than usual, potentially earning you authenticity right away. Make sure you are providing a proof of the said relationship, and the email focusses more on a partnership rather than a common sales pitch.


  • If a Trigger event occurs


While the iron is hot, strike. A trigger event provides an intriguing reason to contact them, increases your authenticity by showcasing that you are aware of what's happening in their space, and helps to establish urgency.


  • If the prospect requests for a demo


This email helps in building a relationship with the prospect as well as helps in setting up the right expectations for the sales process that will be conducted. They may become impatient if they are not prepared for a discussion of their company and objectives prior to the nuts-and-bolts product talk.


  • If the users are using Free Trial of your product


If the users are using a free trial of your product, it is your responsibility to take care that they are able to make the most out of it. The free trial helps the users in analyzing your product in a much better way and understand properly how this product will provide utmost value to them.


  • If the prospects don't reply to your email


The prospect is interested in knowing more, after all, they read your message but they are either too busy or not interested enough even to respond. Restart the conversation with that prospect by explaining your company's solution for them and offering to give them a demo of your product.


  • If you still don't receive a reply


We would suggest that before giving up on that particular prospect, you should send them a few more emails and majorly focus on the value that your product will provide to them. You should Try to highlight the features of your product in the best possible way such that the users are forced to take action and contact you further.


  • Re-engaging prospects


It is obvious that after such effective steps you are still unable to attract the users to your products or services. An amusing email allows the buyer to change their mind. It's a wonderful way to re-engage them without making them feel guilty.


  • Building Rapport


Assume that your conversation has stalled with the prospect and you want to maintain the momentum without being too forceful. Consider using a relationship-building strategy. It necessitates knowing a little bit about the person to whom you're sending an email which is yet another reason why it's critical to get to know your prospect during your initial communications and breakthrough calls.


  • If you want the prospect to take action


You've spent so much time on a deal that you just need to know if the prospect is willing to take part in the proceeding or not. If they keep postponing meetings, failing to return phone calls, or insisting on a longer discovery period, it may be time to cut to the chase.


  • If the prospect commented on your social media


Prospects may reply to your posts and appear to be interested in your solutions, but they do not engage with you in any other way. Almost all of the time, you shouldn't interact with them too soon, but if they continue to appear on your social media pages, it's important to reach out to them.


  • If you are connected with prospects on Linkedin


If you've associated with your prospect on LinkedIn but still haven't emailed them yet, use the template below to start a conversation. It's vague, which gives you more room to include information from their LinkedIn profile. If you've been in their role or position previously, don't be afraid to reveal it. This can assist you in generating the ability to empathize.




Open or not? This is the fundamental question that runs in a user's mind when s/he goes through their email inbox. We receive various emails every day, and it is sometimes tough to understand which one we should open and which one we should not?

Being a business owner, you definitely want your prospects to answer the Open or not? Question as OPEN! Because if they open your email, there are chances that they will turn into a potential customer if the email was of value to them. 


How to Write a Sales Email That Gets Responses From Leads

If the users are not opening your emails, The deal will be considered as a dead one even before its start. The users didn't go through the email content which means they don't know how much value you will be provided to them through your products or services. They don't even know about your company either! Regardless of what kind of sales strategy you are implementing to increase your overall revenue, a sale usually begins with an email.


But how will you get your sales email recipients to open it and respond to your messages? We'll go over how to write and send a practical and interactive sales email so that your recipients do precisely what you want them to.


The first question that arises in our minds before starting the discussion is How to write a sales email? Let us have a brief discussion on that topic!


  • Subject Line of Sales Email


Keep the subject line of your sales email short and captivating. The subject line plays an essential role in increasing the open rate of your emails. A user goes through the subject line first when the email arrives in their inbox. An effective and interactive subject line can get the users to click on the mail and go through the content. Remember that your main goal is to spark the interest of the user rather than sounding like a sales representative of a company. 


In addition, ensure that you are not using any spammy words in your sales email subject lines.


  • Opening Line of Sales Email


Never start your sales email opening line with your introduction. Instead of this, try to use something impactful in the opening lines by starting a conversation with the reader of the email.


  • Body of the Sales Email


The body of your sales email must have such content that is of utmost value to the readers. At the same time, highlight a pain point and do your best to personalize it to their situation. Try to build a connection of your potential customers with the business. The body of the email is also an excellent place to include evidence and social proof of your business in the form of statistics, case studies, and exclusive content.


  • Closing Line of Sales Email


A strong closing line for your email suggests that you have provided the readers of your email with a clear path to act on. Ending the mail with a short or a clear and concise call-to-action increases the chances of a response from the email reader.


  • Email Signature


Reframe your thinking by considering your email signature to be a personal high-converting landing page for your business. It must include the basics, such as name, company, and contact information, but also consider what else you can have, such as any social proof, rewards, or links to the relevant content on your website, and anything else that demonstrates the credibility of your business and builds rapport.


I hope that these points will definitely help you in designing more effective and efficient sales emails to increase the number of potential customers for your business and thereby an increased revenue.

Now, let us have a look at some sales email templates that you can consider while implementing the sales campaigns for your business.


  • Making a Sales Introduction


If you are targeting new prospects into your business, provide them a reason to have a conversation with you. Mentioning their goals and demonstrating that you did your research is frequently enough to provoke a buyer's interest.


  • If someone visits your website


You know the prospect is at least interested in your solution based on their browsing behavior. Position yourself in the email as a trusted advisor who can guide them through the decision-making process and answer questions as they arise if you want to capitalize on that interest.


  • If the prospect is unaware about your brand


The first email is very important that you will be sending to unknown prospects. This email is going to help the prospect in understanding your company and getting an overview about it while showing off your knowledge for their organisation.


  • If you had a call with the prospect or you tried calling them


Use the nice email underneath to strengthen the voice message you just left. Because voice messages are all too quickly removed or neglected, following up is necessary to guarantee you receive a response.


  • Solving the problem of prospect


Featuring a relevant problem, discussing a relevant positive story, and making a simple offer gets right to the point, which could be a welcome change from the awkward efforts to establish mutual connections and interests.


  • Mutual Connections


A sales email design that prioritises a mutual connection can actually reduce the purchaser's guard faster than usual, potentially earning you authenticity right away. Make sure you are providing a proof of the said relationship, and the email focusses more on a partnership rather than a common sales pitch.


  • If a Trigger event occurs


While the iron is hot, strike. A trigger event provides an intriguing reason to contact them, increases your authenticity by showcasing that you are aware of what's happening in their space, and helps to establish urgency.


  • If the prospect requests for a demo


This email helps in building a relationship with the prospect as well as helps in setting up the right expectations for the sales process that will be conducted. They may become impatient if they are not prepared for a discussion of their company and objectives prior to the nuts-and-bolts product talk.


  • If the users are using Free Trial of your product


If the users are using a free trial of your product, it is your responsibility to take care that they are able to make the most out of it. The free trial helps the users in analyzing your product in a much better way and understand properly how this product will provide utmost value to them.


  • If the prospects don't reply to your email


The prospect is interested in knowing more, after all, they read your message but they are either too busy or not interested enough even to respond. Restart the conversation with that prospect by explaining your company's solution for them and offering to give them a demo of your product.


  • If you still don't receive a reply


We would suggest that before giving up on that particular prospect, you should send them a few more emails and majorly focus on the value that your product will provide to them. You should Try to highlight the features of your product in the best possible way such that the users are forced to take action and contact you further.


  • Re-engaging prospects


It is obvious that after such effective steps you are still unable to attract the users to your products or services. An amusing email allows the buyer to change their mind. It's a wonderful way to re-engage them without making them feel guilty.


  • Building Rapport


Assume that your conversation has stalled with the prospect and you want to maintain the momentum without being too forceful. Consider using a relationship-building strategy. It necessitates knowing a little bit about the person to whom you're sending an email which is yet another reason why it's critical to get to know your prospect during your initial communications and breakthrough calls.


  • If you want the prospect to take action


You've spent so much time on a deal that you just need to know if the prospect is willing to take part in the proceeding or not. If they keep postponing meetings, failing to return phone calls, or insisting on a longer discovery period, it may be time to cut to the chase.


  • If the prospect commented on your social media


Prospects may reply to your posts and appear to be interested in your solutions, but they do not engage with you in any other way. Almost all of the time, you shouldn't interact with them too soon, but if they continue to appear on your social media pages, it's important to reach out to them.


  • If you are connected with prospects on Linkedin


If you've associated with your prospect on LinkedIn but still haven't emailed them yet, use the template below to start a conversation. It's vague, which gives you more room to include information from their LinkedIn profile. If you've been in their role or position previously, don't be afraid to reveal it. This can assist you in generating the ability to empathize.




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