Web push notification has emerged as one of the most prominent tool to bring back the users with whom you have lost the connect. You might have a long list of subscribers but their turnout rate remains very low for most of the websites. Once you have your subscribers onboard, you need to have your strategy ready on how to bring back them again so that to maintain decent traffic for longer period of time and also how to make your subscribers come back to you on their own when they will see your notification. So here we are to make your business easy and implement the tips which we have for you to increase your website traffic.
Let us understand the problem with an illustration, one day to sow a seed in the field and after a week you see the small sapling emerging from it. Then you keep nurturing it and it continuous to grow, but later you forgot to take care of the sapling and it dies. Another variation might be you give it more and more water in the hope of rapid growth and still, it dies. Now replace the sapling with your users and water with the web push notifications. Now we hope you got the hang of what we are trying to convey. You need to find the subtle balance for your web push notifications strategy so that your customers wont go away from you. So without any further adieu lets just have a look at our recommendations to you.
Find the perfect time to send Web Push notifications: If you have users from various countries with different time zones, then you can not send notifications to everyone at once. There might be some people working at the office, keeping their mobile silent or their might be some people sleeping at night. So, you need to segment them according to their respective time zones. Also, you need to find that perfect time where your user is not doing anything else like working or engaged in his daily routine such that he can not spare him time for your notifications. Else, your efforts will go wasted. Sending important notifications on weekend is a very good idea when it comes to approaching users to upgrade their existing plan or turn them into a paid customer.
Personalizing the Web Push Notifications: Another common mistake is sending very cliche and generic notifications. People are already resistant to generic notification and there are very high chance it will go unnoticed. You need to wise enough to add personal touch to your web push notification, like you can add user name in salutation so that it can attract the attention of the user. Calling him by name give feel good factor to user and makes him feel that you have got something special for him. Also, make sure if you succeed in grabbing his attention then you have to prompt him to take some actions, like add to cart, buy now etc. Remember you can not afford to lose any opportunity over which you can capitalize your business.
Do not bombard your users with multiple notifications: Remember the story I told you in the beginning of this article, giving more than enough water will make the sapling die. Likewise sending multiple notifications in frequent intervals will poke your users to unsubscribe to you. You need to be very careful as far as sending notifications to users are concerned. It must have enough value to grab the attention, also you need to create excitement among your user such that they must eagerly wait for your notification to see what new you have got for them. Once you succeed in this, then you wont have to concern about your website traffic, it will come by its own.
Create a sense of Urgency: When you send notification to the users, communicate something important, introduce the idea to them which has got its importance for limited period of time, explain them you need to grab this offer before the stipulated period of time. Make them run to grab the opportunity. Surprise them with new offers, new stalk available so that they will need to rush. Create sense of urgency in indirect way, no user will want to lose the chance to checkout the offer. Another way of implementing it is giving them the suggestions they are looking for, for example if you are food delivery company then send them the Sunday morning breakfast notifications, if you are women apparels brand then suggest them what to wear from next date. This strategy will definitely boost your website traffic.
Location factor: Location plays a very important role as far as choices of the people is concerned. There are hundreds of ethnic groups, community around the world and they have their own likes dislikes. Moreover their are lot of cultural difference among every country and community. So approaching them with same perspective is a bad idea to implement. You have to be aware of their culture and likes and dislikes when you are trying to pitch any product or service to them. For example there is very common practice in Automobile industry to rename their car according to the respective country for not to hurt any cultural sentiments of the people.
Also another factor you need to keep in mind is the climate. Choices of people changes according to the weather condition of that respective place/country. So you need to be wise enough to pitch right product/service at right time. So if you are an apparel company, you need to introduce summer sale in the month of May in northern hemisphere and Winter sale in southern hemisphere. Their are few complex countries like India where climate changes 3 times a year. In addition it has very diverse terrain affecting the climate which plays pivotal role in choices of the people. For Instance, During November, India experiences winter but Chennai and southern India becomes playground of retreating monsoon. So you can not pitch sweaters and woolen clothes in Chennai. We hope you understand the point.
Keep it Simple and Short: If you send a long message in the notifications with lot of words that are difficult to understand, then most probably you users will straight away ignore it. If need to be very precise with the number of words and very selective while choosing the words. Send a short and easy-to-understand notification, it will give the user's mind a green signal to go ahead and check out what you are trying to say. If they detect even a single word that is difficult to understand or they do not know, they will clear the notification and next time they will act with more caution. So rather than complicating the message, keep it short and simple, easy to comprehend such that the user will see what you have got to offer.
Be Creative: You need to add creative and fun elements to your notifications to make them more visually appealing and exciting to read. Like adding an Emoji or contextual image which supports and compliments the content add a very fresh perspective to your notification. Moreover, you can be very creative with the title also, rather than old, generic, and cliche titles, you can be a little creative enough to grab the attention of the users. Recently, companies have started using puns, song titles and social media trends into their notification titles which has literally helped them to boost their website traffic.
A/B Testing: Another excellent feature of web push notification is A/B testing, it allows you to make two different varaints of same notification and then you can send them to different groups of customer. Then you can track which kind of notification has performed better. Thus it allows you to experiment with the notification and you can analyze what kind of design and content should be used. You can even test title, content, image, description using A/B testing
Go ahead and implement the recommended tips to your business and we hope it will definitely increase your website traffic. for more such tips subscribe to us and get daily updates and blogs which will help you to grow your business. For any query you can mail us at