Being a Newbie into Digital Marketing or a well-established brand, you need to build exciting strategies to get your users on board with your business. These strategies play a very important role in getting your business to the next level thereby getting a 'n' number of potential customers.
Creating a strong push notification marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, push notification strategies will give your business the ability to reach customers in the most easiest and effective way.
Nowadays, mobile phones have become an integral part of our lives. I would say that it is like a body part without which it is impossible to function for us! As soon as we wake up in the morning, we look for our mobile phones and switch off the mobile internet and check for recent notifications.
You might be wondering why I have started talking about mobile phones right now? It is because mobile internet usage has overtaken desktop usage in recent statistics. So, if you are not making a tailoring marketing strategy for your mobile users, you're losing out!
When a user opts-in to receive push notifications from your website or app, you should clearly understand they are trusting you and you have to provide them with great/helpful stuff. Unless the users will block your notifications without wasting a single minute.
In this article , we are going to discuss some interesting ideas that will help you get users hooked into your business.
Welcome new users
Send Welcome notifications to your new users and ensure them they have made the right choice by choosing you. You can also reward the users with exciting welcome discounts. For instance, if you are a booking website, offer discounts on first flight or hotel bookings.
Onboarding steps updates
If a user has logged in to your app but hasn't completed the required onboarding steps to get started with their account : send notifications to remind them where they left off and tell that completion of these steps will let them use the exciting offers and services that you have for them!
Re-engage lapsed users
You can send special promotional offer notifications or surprise coupons for your lapsed users. These notifications can get the lapsed users hooked back onto your website.
You can also send notifications based on the recent user history and analyze where they left off and send personalized notifications based on the analysis.
Order and Delivery updates
Users love to get up to date alerts about what is happening with their order as of now. It is a normal human tendency that we are eager to get our products before time! 😆
So the e-commerce businesses can design order and delivery updates in a personalized way for their users and let them know the packing details, shipping details or out for delivery updates.
You can send notifications when an item is back in stock. Enable your customers to sign up for stock alerts on a product that is temporarily out of stock. This can also be implemented on the products that are on the Wishlist or added to the cart by the users.
New Products Added
Let your customers know when you add new products into your list. The exclusivity of checking out something new will get you more app openings!
Abandoned Cart Reminders
You can send a friendly push notification reminder to your users who have added items into their cart but have not completed the order yet! Recent statistics suggest that the abandonment rates are lower for mobile applications as compared to desktop applications. Thanks to the seamless experience mobile devices offer us!
Create a sense of urgency within the users and drive traffic into your app through Flash Sales. Design these notifications as - time-bound campaigns, letting the users know it is a limited period offer and the users can make most out of it. These campaigns are usually sent through emails to the users but in my opinion push notification flash sales campaigns have a higher possibility of getting opened than that of emails! Emails may end up in spam and you may loose out many customers.
Loyalty and Rewards
These notifications are sent via API, drawing on user level CRM data. As you might have noticed big brands like Flipkart offer special discounts on products using loyalty points or "Super coins". You can send loyalty and rewards push notifications when the user has -
- Earned new points after placing an order
- Used some loyalty points
- Points that are near to expiration
You can also provide users welcome loyalty points when they have signed up for your application.
Event or Holiday Campaigns
You can send users specialized event or holiday campaigns notifications , for instance - Independence day sale! , Holi Sale! , Diwali Sale! ,etc. These notifications can have personalized headings and messages to let the user realize you are a part of their family and you want their festival to be the most exciting and special of all!
Weather based notifications
Being an e-commerce business, you can create weather based notifications as in - FLASH SUMMER SALE! with exciting messages for the summer season accompanied with some eye-catchy headlines. The crazy weather we have is always a hot topic to talk about so take full advantage of big weather events to boost sales of seasonal products.
Read a post or article
If you are into the blogging business, you can pre-set the opt-ins to pop after a user has read a post or an article. The user will allow notifications only after going through your content.
Chance to grab goodies
If you are writing travel blogs, you can offer special goodies or scratch cards to your users by conducting small quizzes or competitions. Everyone loves to win such kind of goodies and the results in such cases will be in favor of your business, as the open rates in these cases are good.
This will make the users to scroll through your website and see what all you have for them and in turn turning them into your regular customers.
Hotel or Flight Bookings
If you are a booking website, you can set the opt-ins to trigger when a user completes the booking on your website or has even browsed through your website for bookings information and prices.
Offer them some discounts or incentives as to why they should enable notifications from your website. You can send notifications based on seasonal discounts by understanding which is the main time period when there are more flight bookings than usual and offer discounts based on your research.
Review, Referral and Rating based
When a user has purchased a product from your application, you can send notifications asking for product reviews, or how was their app experience - what are the issues they faced while using your app or what is the best thing users liked about your app.
You can ask the users to give a five star rating if they are happy with your services or you can provide them referral incentives if another visitor logs in to the app through your referral code.
You can also conduct short surveys asking for further improvements or suggestions for your app.
Push notifications act as a channel when you are putting together broader marketing campaigns. They can be used to bring in more traffic and add user value by delivering and impressive customer experience. However, it should be kept in mind that the notifications should be of immense value to the users which will make them actually log in to your website or app rather than just ignoring your notifications. Make your strategies impressive and exciting in each and every way.
In this article, we have tried to cover all the basic ideas that can be implemented into your business and get users hooked into your services. If you think we left some points or you have some interesting ideas to share, Please feel free to add your valuable tips/points in the comments section. See you in the next article!