When you should and when you should not use web push notifications
Web Push notification has become one of the most prominent marketing channels because it enables businesses to engage with customers and bond with them. Moreover, it does not require any app to be installed on your PC or smartphone. In the last few years, it has opened new gates for businesses to reach out to customers. Also, it's more effective than conventional channels of marketing. As the influence of web push notification increased in the business universe, its overuse also increased. If not used properly, misuse of web push notifications can poke your customers to unsubscribe your service. So businesses need to focus on finding the perfect way of using web push notification as a marketing channel so that your customers will also benefit from it rather than feeling irritated by your notifications.
We will tell you the dos and don'ts of Web push notification services that will benefit your business, increase your customer engagement, and increase your sales while keeping customers satisfied and rewarding.
You should use Web Push Notifications for:
Your primary purpose of using a push notification service should be to retain your existing customers. When a customer visits your website, there are high chances he wont revisit you if you don't prompt him. The relationship you will make with your customer through web push notification must be a natural one. Like when he is new to the site, you should guide him on how to use the website and what features will benefit him. Once he gets the hang of your site, you can encourage him to explore more advanced and value-adding features. So if you acquire a very helping and organic approach, then your user will definitely benefit and later they will come back to you on their own.
Reactivating Inactive Customers
When the business and the revenue start plateauing, entrepreneurs start to explore new ideas and methods to grow their business. But very few of them focus on those customers with whom they have lost the connection. Reactivating inactive customers can prove to be very beneficial to you as far as generating more profit is concerned. If you want to acquire a new customer, you have to spend many resources on various activities like promotion, Marketing, onboarding, etc. But Reactivating inactive customers requires comparatively fewer efforts, and they are already familiar with your business and services. So next time if you feel your business saturation point has come, Try reactivating your old customers. Your approach must be very positive and exciting. It would help if you communicated clearly that how they will benefit and what they are missing. When you succeed in it, your old customers will definitely think of coming back to you. Also, you can reward them by giving an extra discount or any offer. Giving incentives to return will encourage them to come back to your service.
Updates and Offers
People like notifications which brings something new and exciting for them. Especially when it is a festive season or any major sale happens, they don't want to miss out on major deals and products. Thus your notification must serve them as reminders or updates regarding the services or products they are looking for. Other important updates like products are back in stock, upcoming products can also be communicated through push notification service.
If utilized effectively, push notification can turn out to be a goose that lay golden eggs. It is an amazing tool by which you can boost your revenue. Many large companies have mastered this art of attracting people through web push notifications. You can get very creative when it comes to updates. Plain text and the normal message don't appeal the users. People are getting resistant to such kind of notifications. You can be a little bit creative while sending notifications and offers. The creative title looks more visually appealing and grabs the attention of users instantly, it increases Click-thru rate (CTR) and increases your website traffic. Sending useful information with an appropriate call to action with an attractive title will definitely help you to boost your sales.
Abandoned Cart Notifications
If your customer visits your website and add any product and leaves the website before checking out, then after 15-20 minutes, you can send him a notification stating that you forgot to check out or your cart is waiting to be checked out. You need to call the customer by his name, personalizing the notification will increase the probability of it being opened. You need to add a call to action in the notification itself to encourage the customer to take the action. Also, you may choose to highlight the product's features in the separate notification, which will eventually make the customer aware of its value, and then he could decide to proceed.
Merchants need to keep an eye on the customer's abandoned cart because every businessman would like to target. Abandoned carts are extra revenue which they will never want to lose. Thus, with some extra efforts, you can target such customers.
Showcasing New content
Announcing the new content or product to such people who are interested in it can lead to instant traffic and people rushing for it. You need to segment your customers according to various factors like their likes and dislikes, age, gender, etc. When you announce any product, article, blog, etc., you need to be very clear who your target audience is. For instance, if you are an Apparel company and are about to launch new collection for babies, you need to target such audiences who have babies or previously bought something for infants. Categorizing your audience and pitching them the right product would increase the success rate of notification.
You should use Web Push Notifications for:
Till now we explained to you what steps to be taken to capitalize on web push notifications. Now we will tell you for which purpose you should not use web push notifications. Generally, businesses are not aware of such things, and they keep on repeating their mistake. So the purpose of this article to make you aware of such mistakes.
Sending Wrong Notification
No businessman or entrepreneur would like to make this kind of mistake, but you wont believe major MNC have done this kind of mistake. Sending wrong and incorrect notifications will land you into a big trouble. Your customers might choose to unsubscribe your push notification service or wrong notification might create panic among your customers. If you are testing your notifications, then make sure you are not sending them to all. Act wisely and be cautious while doing tests and experiment with the notifications.
Message that do not have value
Your aim for using push notification service is to engage with your customers andto make and maintain the bond. This can be done by adding value to the message, Your message must have value, and it should communicate something important to them, from which they can be benefitted. So refrain from sending such notification which does not have any value or does not communicate something important. Customers are very intolerant to spam and unimportant messages. So your small mistake can result in losing your hard earned customers. If you want to wish your customers a happy new year, make sure it has any product or offer related to it that you are clearly stating or highlighting. Also make sure while sending such messages you are giving them a clear call to option.
Requesting subscriber to rate your app on playstore
Sending notification to your subscribers to rate your app on playstore is an absurd idea, and you must refrain from it. Asking someone who might not have installed your app is going to annoy your customers. As we already discussed, customers are very intolerant of such messages, and many of them would unsubscribe to you if you send such unimportant notifications. Sending non value-adding notification is like interrupting the customers which will eventually cause damage to the bond between you and your customers.
Advertising other company and their product
The worst mistake any company could make is advertising other company's product to your subscribers. Your customers have signed up to receive your brand related notification, if you start sending them other company related updates, then they will straight away unsubscribe to you. Also, in the future, they will think twice before buying your product or service.
Also, if you want to endorse any other service or product of another segment you offer with a different audience, you must use another marketing channel. You should not advertise and market all segments through a single channel of marketing. You need to stay dedicated to your customers and only send relevant product/services notifications.
We hope you liked this article and it will help you to understand Do's and Don'ts of Push Notification. If you have any query, you can write to us at.......................