Marketers follow various trends in order to engage more and more customers in their business. The more effective the marketing channels, the higher the chances to reach your audience.
One interesting and fruitful trend these days is "Push Notifications". Let's analyze its importance in this article!
Push Notifications: Introduction
Push notifications are very simple to understand and implement. They can be defined as the notifications that a user receives on a desktop or mobile regardless of the thing that you are active on the respective site or not. A very effective strategy to implement into your business and change the users into customers or inactive users into active ones.
Keep in mind, these notifications should be designed in such a way so that the user actually clicks onto them rather than just ignoring it!
Importance of Push Notifications : How they add value to your business?
As of now you are having a basic idea of what are push notifications? Lets now move onto their importance.
Some estimates suggest that push notifications have a click rate which is 4-8X times higher than that of an email.
Easy Opt-in and Opt-out
You can easily increase your brand's visibility among the audience by adding subscribers through a popup that will appear when they will enter you website. Give the users choice to 'allow' and 'block' the notifications from your website as per their convenience. Make sure you do not spam users with so many notifications when they enter your website as it irritates the user and they will leave your website without accepting any notifications popup and even though they will not even go through your services which in turn will come out to be a huge loss for your business in the nearby future.
[image showing website pop-up with allow and block]
The main purpose of push notifications is to increase your users in an effective manner and thereby turning them into your prospective customers.
Talking about Mobile app notifications, they are an interesting and effective medium to attract users and inactive customers. You can send rewards and special offer notifications on the user's mobile device so as to create a sense of excitement or urgency within the users. Through this you can engage users easily into your services whenever you launch a new product or a new feature.
Capturing good quality leads
This happens quite often that website/app visitors are often reluctant to provide their personal information while filling up any kind of form on the website they have visited. Being a website visitor myself, I too feel awkward while filling some form fields as I am not sure about the website's safety and security. We feel that our information can be misused!
But hold on a second! We need not to worry, as push notifications are an awesome marketing strategy! These notifications don't ask for any kind of personal information. Businesses can add subscribers with a single click permission which in turn provides an increase in lead count.
Push notifications also provide good quality leads as these require opt-in permission, which means whenever a message is delivered, it is guaranteed to reach a real subscriber's active browser. And since, Chrome, Firefox or Safari are used by a majority of internet users, so be assured as you will reach a wide base of interested audiences too!
Re-engaging inactive users
Ok! So let's assume that you have managed to engage a good number of visitors to your website.
But do you think that is enough? NO!
The main purpose is to engage visitors to your website and thereby turning them into your prospective customers.
Through push notifications you can send compelling messages to grab your visitors attention and engage them right away! Send proactive messages to the users regardless of the website they are on so as to make them return back to your website and get them engaged into your services. You can send personalized notifications to your users depending upon their recent activity on your website. You can keep them hooked with different promotional offers , special gifts and much more to increase their interaction with your website.
Push notifications get delivered right on the user's browser and have a 4X higher CTR than emails! Isn't that quite good? So what are waiting for, start engaging the users back to your website and take your business to a next level!
Push notifications allows you to track metrices also. It can be better defined in the sense that you can measure open rates, open times and even though how many users you were able to engage with that required notifications. These metrics allow you to understand that what went wrong in the notifications and what users actually look up to. If your stats are very low you can divide your users into various segments , design notifications for each segment and see which thing actually worked for you and which strategy you must not follow for sending push notifications.
To summarize, based on the user behavior metrics you can launch campaigns to connect better with your users.
Enhancing user experience
Rather than using push notifications just as a "Marketing Strategy" , you can enhance the user experience based on their current site/app data.
Ask yourself a question - Why are users using your app or website? How can you make their experience even better and effective?
[image showing a push notification] or
If a you are a digital marketer, you know how much time and effort it takes to design email templates or a newsletter. It isn't an easy task to write compelling articles, offers or providing unique illustrations to engage users into your services, but this isn't the case with push notifications.
Thank god! At least somewhere we are able to save our time 😌 Thanks to this time-savior marketing strategy - PUSH NOTIFICATIONS!
- You can connect with your users at the right time
Send real-time push notifications when you are expecting instant responses - automate notifications for campaigns , send time-bound messages to create a sense of urgency within the users, set up notifications based on different geographies and time zones your target audience follows.
- Improved Outreach
Push notifications give better results than SMS or an E-mail. We know very well that users don't usually read their SMS so carefully unless it is of personal importance to them or you are a big-brand that everyone is very much familiar to your product and services and they will surely click your SMS. Furthermore lots of users associate promotional content to Spam.
E-mails? They have a disadvantage of getting ended up in spam folder. However, this isn't the case with push notifications as they are sent directly on users browser or respective mobile app.
- Improve customer interaction experience
With push notifications , you can enhance the customer experience. They prove out to be helpful in driving traffic effectively and providing useful information to the customers.
Through this, you can update your users with latest offers, newest products and so much more! You can send personalized messages so as to attract users in a faster way. Because personalized interaction has proven out to be a more better way than the generic interaction.
After understanding the importance of push notifications, we have come to a conclusion that push notifications can come out to be an effective and time-savior marketing tactic to get your customers hooked into your business.
If used properly it can take your business to a next level.
Please feel free to comment below if you think we have missed some important points! See you in the next article.